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Where Affiliate Links Belong in a Video Description

·7 min read·GoScript Team /Craft

Affiliate links belong in a video description near the top, named with the product so viewers know what each one does. Group them under a short header, keep the list short, and never let them push the links people actually need out of sight.

A description is a working page, not a billboard. Viewers come for the social links, the sources, or the gear you used. Affiliate links earn their place by being useful, not by being first.

Order the links by intent

Start with one line that says these are affiliate links. Then add the products you mentioned in the video, in the order you discussed them. A viewer who heard you praise a camera will scroll to the camera link, not a random jumble.

If a product only appeared for a second, leave it out. Every extra link dilutes the ones that matter and turns the description into a scavenger hunt. Fewer links, clearly named, convert better than a wall of them.

The order should match the story of the video, not the size of the commission. A viewer following your recommendation in sequence finds what they expect, and the click feels like the natural next step.

A description works hardest when it holds the few links a viewer came for.

Naming that helps the click

  • Lead with the product name, not the raw affiliate URL or a short code.
  • Add a few words on why it is there, like the microphone I use for voiceovers.
  • Use the same name in the video and the description so the match is instant.
  • Keep each line to one product so nothing gets confused.
  • Put the most-wanted item first, since many viewers never scroll.

The clutter trap

Link clutter grows one good intention at a time. You add a new link each video and never remove the old ones, and soon the description is fifty lines deep. Viewers stop reading and the links that could earn sit ignored at the bottom.

Clean the list every few months. Remove links to products you no longer recommend, dead links, and anything that never gets clicks. A tidy description signals that you curate, and curation is why anyone trusts your recommendations.

Mobile viewers change the math

Most viewers read descriptions on a phone, where only the first few lines show before the fold. Assume anything below that is hidden. Put the disclosure and the top links where a thumb can reach them without expanding the text.

Short lines beat long ones on a narrow screen. Skip the paragraph of setup and get to the product. If a link needs a sentence of explanation, the video should have covered it, not the description.

Key takeaways

  • Put the disclosure and your main affiliate links near the top of the description.
  • Name each link by product so viewers know what they get before they click.
  • Keep the list short and remove dead or stale links on a schedule.
  • Design for mobile, where only the first few lines are visible.

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