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Plan a Month Using Past Analytics

·7 min read·GoScript Team /Product

Review last month first

Before planning, look back at the last 30 days with one question: which videos met their goal and which did not. Sort uploads by goal to see clear wins and clear losses.

Take notes on traffic sources that grew or shrank. A small shift in search traffic for one topic can guide your plan more than total views.

Assign fixed slots

Plan a fixed number of slots for the month based on your time. For example, set four upload slots: two for follow ups to winners, one for a test of a new idea, and one for an update to a borderline video.

Fixed slots force tradeoffs. If you want to try something new, you must give up a slot for something else, which prevents overcommitting.

Pick candidates with reasons

For each slot, list one candidate and the reason from data. For a winner follow up, point to the specific trait that drove clicks. For an update, point to the exact fix you will try.

Do not fill slots with 'maybe' ideas. Each slot needs a testable reason so you can judge it at the end of the month.

Every slot needs a reason from data, not a hunch.

Leave room for review

Schedule one review day near the end of the month to judge results against the pass marks you set for each slot. Review the pattern log at the same time to adjust for the next month.

Do not change slots mid month based on a single day's numbers. Stick to the plan, collect data, and adjust at review time.

Key takeaways

  • Review last month by goal, not total views
  • Use fixed slots to force clear tradeoffs
  • Give every candidate a data based reason
  • Set pass marks when filling slots
  • Review once at month end and adjust after

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