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Sourcing Stock B-Roll That Does Not Feel Generic

·7 min read·GoScript Team /Design

Search by shot, not by subject

Most people search stock libraries by subject, then pick the first decent result. That is how every video ends up with the same clip of a laptop on a desk.

Search by the shot instead. Wide, close, slow motion, hands only, no people. Narrow the frame and you will find footage the algorithm rarely surfaces.

What to look for in a clip

  • Correct frame rate and resolution for your timeline.
  • Neutral color you can grade to match.
  • Slow, steady motion instead of a whipping camera move.
  • A clean background with nothing distracting.
  • Room at the edges for text or graphics.

Cheap stock announces itself. The camera moves too fast and the color is already baked in.

Making stock fit your footage

Stock will never match your footage straight out of the download. Grading, cropping, and a slight speed change go a long way.

If the clip feels too polished, add grain or a subtle blur to bring it down to the texture of your own camera.

Key takeaways

  • Search by shot type instead of broad subject.
  • Prefer slow, neutral clips you can grade.
  • Check resolution and frame rate before downloading.
  • Treat stock with grading and grain so it blends in.

Nobody minds stock footage. They mind stock footage that looks like stock footage.

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