Timing Templates for Consistent Run Times

Setting time targets

Most videos have a target run time set by a channel or client. A format library can store timing templates that break that total into parts. For example, a 60-second ad can split to 10 seconds for intro, 40 for product, and 10 for call to action. These targets guide writing so the final cut hits the right length with less rework.

Planning words per second

Speaking pace varies by audience. A timing template should note a rough words-per-second range for the project. For a clear explainer, many teams plan for 150 to 160 spoken words per minute. A format library can include a small table of paces for common formats. This helps writers estimate length before recording starts.

Adjusting for visuals

Not all time is spoken. B-roll, text on screen, or silence can take seconds that words do not cover. For a cooking video, showing a pan sizzle may add five seconds with no voice. A timing template should leave room for these visuals. By counting them early, a team avoids cutting voice lines at the end to hit a time limit.

Plan for silence and visuals, not just spoken words.

Tracking against targets

Use timing templates as a check, not a hard rule. Track time for each segment as you write and edit. For a weekly news clip, a producer can check segment times against the template at each edit pass. If a part runs long, cut from that part first or move content. A format library should say when to check times to catch issues early.

Key takeaways

• Break total run time into segment targets in a timing template stored in your format library.
• Use a rough words-per-second range to estimate spoken length before recording.
• Leave space for visuals, pauses, and text that add time without spoken words.
• Check times at set points in editing to fix overages before the final cut.