The instinct is to stay broad so you can help anyone. The result is an offer so vague that no one feels it was written for them. A niche fixes that by making the promise specific.
Your niche is the overlap of what you do well, what people already ask you about, and what pays enough to be worth your week.
Scroll through your most repeated questions. Patterns show up fast. The question you have answered five times for free is a service waiting to be priced.
Pick the version of the problem that shows up most and takes you the least effort to fix. Low effort for you often means high confidence for the client.
Run the niche as a single offer for a month. If two or three people buy, you have a service. If nobody replies, the problem may be real but the promise is wrong.
Keep the test small. A niche is a hypothesis until money confirms it.
A niche is not a cage. It is a spotlight. You can always widen it after people start paying.
Do not pick a niche just because it is trendy. Pick it because you can deliver a result faster than the client could alone.
Do not hide the niche behind industry words. Write it the way a client would describe the problem to a friend over coffee.
Finish this sentence: I help blank get blank. If the blank feels too small, that is usually a sign you are close to something real.
Small and specific sells. Wide and vague waits.
Your channel already proves what you know. Turning your channel expertise into paid consulting starts with one clear service and a client who needs it.
Most consultants set rates too low. Setting rates without underselling yourself starts with the result you deliver, not the hours you spend on the clock.
A loose promise is hard to buy. Packaging a consulting offer clients actually buy means fixed scope, a clear result, and a price that makes the decision easy.
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