How to Measure End Screen Clicks After You Publish

The short answer

You measure end screen clicks inside the analytics for each video, under the engagement or end screen report. It shows how often viewers clicked each element and how many saw the screen at all.

A low number is not a verdict on the whole video. It is a clue about the ending.

Start with the two key numbers

The first number is how many viewers reached the end screen. If that is tiny, your problem is earlier in the video and the ending cannot save it. The second number is the click through rate on each element, which tells you whether the offer itself landed.

Read them in that order. Fixing the ending does nothing if almost nobody sees it.

Compare against similar videos

No single click rate is good or bad on its own. Compare a tutorial against your other tutorials, not against a short. Match the format and length so the comparison is fair.

Look for the pattern across a batch of uploads. One weak ending is noise; five weak endings point at how you script the close.

Turn the number into a fix

A weak click rate with a strong reach usually means the offer was unclear or the linked video looked wrong at small size. A weak reach with a decent click rate means the ending arrives too late or the content before it lost people.

Change one thing per upload and watch the number move. Small tests stack up faster than a full overhaul.

A low click rate is not a verdict on the video, it is a clue about the ending.

Key takeaways

• Check how many viewers reached the screen before judging clicks.
• Compare against videos of the same format and length.
• Separate a weak offer from an ending that arrives too late.
• Change one variable per upload and track the shift.