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Keeping a Shared Brand Guide for Script Editors

·7 min read·GoScript Team /Craft

Keep it short

A brand guide for scripts does not need to be long. Cover voice, words to use or avoid, and how to handle numbers or names. Add one sample intro and one sample outro. That gives enough to match tone with little reading.

Focus on rules you actually enforce. If you never correct a certain point, leave it out. A short guide gets read. A long one does not. Update it only when your style truly changes.

Give examples

Examples teach more than rules. Show a line that is too formal, and the same line edited to fit your voice. Show how to cut filler without losing meaning. These pairs help new editors adjust fast.

Also include common fixes. If you often change 'in order to' to 'to', list it. Small fixes like this save time once they are known. Put them in a 'quick fixes' section at the top.

One good example teaches more than three lines of rules.

Key takeaways

  • Cover voice, banned words, and name formatting.
  • Add one intro sample and one outro sample.
  • Use before and after pairs for clarity.
  • Keep a short 'quick fixes' list at the top.
  • Link the guide from your file sharing system.

Make it easy to use

Put the guide where files are shared. Do not bury it in an email. Make it a single page so it loads fast. If you use a queue, link it there.

When a new editor starts, have them read it and fix one sample using it. This takes minutes and catches most issues. Then refer to the guide in notes when possible. That keeps your edits consistent as your team grows.

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