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Finding interview guests when your channel is small

·7 min read·GoScript Team /Editorial

Match the ask to your reach

Finding interview guests gets easier once you stop chasing names that are far above your channel size. A person with a similar following has little to lose by talking to you and often plenty to gain from the exposure.

Look one tier up from where you are. Someone with a few thousand engaged followers will usually reply, while a household name will not even see your message.

Send a short, specific pitch

Your first message should explain who you are, why this person, and what the conversation will cover. Three or four sentences is enough. Long pitches read like work for the guest, and guests avoid work.

Lead with a question you actually want answered. That gives the guest a reason to say yes beyond a vague favor to a stranger.

Where to look

Your own comment section is a starting point that most creators ignore. People who already watch and argue in your replies often have stories worth a full episode.

Beyond that, join small communities around your topic and pay attention to who keeps offering useful answers. Reach out in private rather than asking for a public yes.

You do not need a famous guest. You need a guest with one story your audience has never heard told this way.

Key takeaways

  • Pitch one tier up, not one tier above reason.
  • Keep the first message under five sentences.
  • Mine your comment section before cold outreach.
  • Give the guest a real question to answer.

Turn this into your next script.

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