Why Jump Cuts Became Normal in Online Video Everywhere
Jump cuts used to read as amateur mistakes. Now they carry most online video, and the reason is less about taste than about how people watch.
Pacing with jump cuts means deciding how long each thought sits before the next one arrives. The cuts are the beat, and the space between them is the tempo. Get the tempo right and the video feels considered.
Most editors think about where to cut and forget to think about how often. The spacing is what the viewer actually feels.
A run of quick jumps builds momentum, but momentum needs somewhere to go. If the pace never varies, the viewer stops feeling acceleration and just feels noise.
Hold a shot longer than usual right before an important point. The pause acts like a breath, and the next cut lands harder because the rhythm broke.
Lists and steps want even spacing, almost metronomic, because the viewer is following a sequence and expects the next item at a predictable moment. Wavering there feels sloppy.
Stories want uneven spacing. A long take to set a scene, then a rush of cuts for the climax. The change in tempo is doing emotional work the words cannot.
Pacing is the difference between a video that moves and a video that is merely fast.
Jump cuts used to read as amateur mistakes. Now they carry most online video, and the reason is less about taste than about how people watch.
Hiding a jump cut with b-roll is the oldest trick in the book. It only works when the b-roll has a reason to be there beyond covering a seam.
Jump cuts for energy tighten a slow take into something worth watching. Push the same trick too far and the story stops being a story at all.
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