Four things explain most gaps: monetized views, ad load, RPM per impression context, and traffic source. If views are equal, the winner is usually more monetized views or a higher-paying source. You cannot control ad rates, but you can control watch time, topic fit, and which content you scale.
Think of each video as a small test of those levers. When one out-earns another, ask which lever moved. If two moved, change only one next time. That keeps your fixes honest.
Long videos do not earn more by default. Videos that keep a high share of viewers to later points earn more because they can run more ads. So when reading revenue analytics, look at audience retention for your top revenue videos. Find the point where people drop off most and fix that for a similar video.
Sometimes trimming a slow intro does more for RPM than adding new sections. Test small cuts on an existing video idea before stretching length for its own sake.
A topic that matches search intent often brings viewers from sources that pay well and stay longer. That is why two similar lengths can split so far in revenue. Use your traffic source split for each video to see if source, not length, is the reason.
If a video brings high views but low RPM and comes mostly from a low-paying source, do not remake it. Make a new video aimed at a source you already know pays well for that general area.
You do not need a new niche to earn more. You need one better lever on content you already know how to make.
Pick two videos with close total views but very different revenue. For each, get monetized views, RPM, top traffic source, and retention at the halfway point. Write down which of the four levers differs most. Fix only that lever in your next video.
Your premium revenue can look small until you read RPM against CPM in practice for each video and see where the real money comes from each time.
Your premium revenue often shifts by traffic source, and some clicks earn far more per view even if total clicks look small for that referral path.
Your premium revenue hides in a few videos that out-earn others, and reading analytics lets you spot those highest-value clips without guessing.
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