Short-form property clips win when the first two seconds show the single best thing about the home. Skip the logo, skip the intro, put the pool, the view, or the kitchen island on screen immediately.
Open on the widest, brightest, most impressive frame you captured. If the backyard is the selling point, the video starts in the backyard.
Text overlay in the first second states the price and the neighborhood. Curiosity keeps people watching, but a concrete hook tells them the video is about a home they can actually afford.
Split a long walkthrough into five vertical clips, each owning one feature: kitchen, primary suite, garage, yard, street. Each clip stands alone and points back to the full tour.
Clips that try to cover the whole house end up covering nothing and get skipped halfway through.
Most viewers watch with sound off. Large, readable captions carry the narration so the clip works in silence.
Keep captions to six or seven words at a time. Long sentences force viewers to read faster than they can enjoy the footage.
A short-form property clip is a trailer, not the movie. Its only job is to make someone ask for the full tour.
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