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Mining Viewer Comments for Your Next Big Video

·7 min read·GoScript Team /Research

Comments are a question feed

Viewers leave you a list of future videos every day and most creators never read it. The questions under a popular video are topics people already care about, stated in their own words.

I scroll past praise and look for questions. A comment that asks how or why is a topic. A comment that says great video is nothing.

Mine rivals and old videos, not just your own

Your own comments are only the start. The comment sections of bigger channels hold the same questions from a larger audience. Read those threads for patterns that repeat.

Sort a rival video by newest comments and read the top fifty. If the same question appears twice, it is worth an answer video.

Sort comments to find the signal

Two sorts do most of the work. Newest comments show what people ask right now. Most liked comments show what the wider audience agrees matters.

When a question is both recent and liked, it is a strong candidate. That combination is rare, so grab it when it appears.

A question in the comments is a topic that already paid for its own market research.

Turn questions into titles

Reword the question as a title in the viewer's own language. If the comment asks why their export looks blurry, the title becomes 'Why Your Export Looks Blurry and How to Fix It'.

Keep the phrasing plain. If you swap the viewer's words for industry terms, you lose the search demand that made the question valuable.

Key takeaways

  • Treat comment sections as a running list of future video topics
  • Look for questions and skip the praise, which tells you nothing new
  • Rivals' comment threads hold the same questions at a larger scale
  • Sort by newest and most liked to find questions that matter right now
  • Rewrite the question as a plain title using the viewer's own words

Turn this into your next script.

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