Matching graphics to script beats means deciding which lines get a visual aid and which lines stand on camera alone. The board is where that decision gets made, not the edit.
Graphics placed after the fact tend to cover gaps instead of supporting points. Placed on the board, they carry the argument.
A graphic that arrives late is a patch. A graphic planned on the board is a point.
Read the script aloud and mark each idea that a picture could make clearer. Those marks are your beats.
Not every beat needs a graphic. A line that already paints a picture in words might get weaker when you cover it with a chart.
Circle the beats that carry numbers, comparisons, or steps. Those types almost always earn a visual.
Match the shape of the idea to the shape of the graphic. A trend becomes a line. A split becomes two columns. A process becomes a sequence.
Draw the rough graphic in the frame on the board. Even a scribbled bar chart tells you whether the idea fits the space.
Decide whether the graphic appears before, during, or after the line it supports. A preview graphic sets up a point. A delayed graphic confirms it.
Give each graphic enough screen time to be read. A chart that flashes for one second is noise with a border.
Mark the exit too. Knowing when a graphic leaves is as important as knowing when it arrives.
Plan the look across the whole board, not frame by frame. Shared colors and type make separate graphics feel like one system.
A board that mixes five styles will produce a video that feels stitched together. Pick two visual rules and apply them everywhere.
B-roll carries the parts of a story your interview cannot show. Here is what it is for, where it fits, and how to use it without burying the scene.
A b-roll bank only helps when you can find the right clip fast. Plan your shots around editing problems and your future self will thank you.
B-roll should follow the meaning of a line, not just its nouns. Here is how to match footage to narration so the images feel earned.
Analyze a channel, extract its structural DNA, and generate scripts engineered from patterns that actually work.
Analyze a Channel