Narrow Vs Broad Niche: Which Should You Choose
Narrow vs broad is the first fork in choosing a niche. Learn how to pick a side without boxing yourself in or vanishing into the crowd for good.
Find the overlap between two interests and build there. The intersection is usually less crowded than either interest on its own, so you compete against fewer channels from the start.
The catch is that the two interests must actually connect for a viewer, not just for you. If the link needs explaining every video, it is not a niche, it is a coincidence.
Strong merges serve a viewer who already cares about both things. A channel about running and cooking works because athletes care about fueling. A channel about woodworking and small business works because makers want to sell what they build.
Weak merges pair two hobbies that share nothing but your enthusiasm. If you cannot name the person who wants both, the audience cannot find you either.
Your weird combination is only a niche when a stranger can guess why the two halves belong together.
Once the merge works, alternate between the two halves so neither side of the audience starves. One video leans running, the next leans cooking, and the connection stays visible in the framing.
You are running two ideas through one promise. That is what keeps a merged niche from drifting apart into two weak channels.
Narrow vs broad is the first fork in choosing a niche. Learn how to pick a side without boxing yourself in or vanishing into the crowd for good.
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