Pick a narrow niche you can defend, then let it widen once viewers trust you. Broad channels win on volume and personality, narrow channels win on fit, and most new creators are better served by fit.
Start narrower than feels comfortable. You can always loosen the boundaries later. Stretching a vague channel back into focus is much harder work.
A narrow niche makes the recommendation system's job easy. It knows who to show your video to because your topic and your title point at one kind of person. When you cover everything, the system guesses, and it often guesses wrong.
Narrow also speeds up your own decisions. You stop debating whether a topic fits, because the boundaries already answered that. The trade is reach. You will not appeal to everyone on day one, and that is the point.
A narrow niche is not a cage. It is the shortest path to being the obvious choice for one specific person.
Broad channels do work, but usually after a creator has a following. A familiar face can cover cooking, travel, and money in the same month because people show up for the person. That goodwill took years to earn.
If nobody knows you yet, broad gives the audience no reason to pick you out of the feed. Broad is a reward for audience loyalty, not a shortcut to it.
Write down the one viewer you are making videos for and the one promise you keep making. If both fit in a sentence, you have a niche. If they sprawl, tighten them until they fit.
You are not choosing forever. You are choosing your next twenty uploads, which is enough to learn whether the fit is real.
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