Topic

press

10 articles filed under press.

When PR Is Worth the Money and When It Is Not

PR is worth it when a story can travel on its own and reach the people who buy. Here is how to judge the spend before you sign the retainer.

Aug 28, 2031·7 min read·GoScript Team / Editorial

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Tracking Media Coverage That Actually Matters

Tracking media coverage is about learning, not applause. Here is how to measure what coverage changes and ignore the numbers that only look good.

Aug 25, 2031·7 min read·GoScript Team / Editorial

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Interview Talking Points That Do Not Sound Rehearsed

Talking points keep an interview on track without turning you into a script. Here is how to prepare answers that still sound like a person talking.

Aug 22, 2031·7 min read·GoScript Team / Editorial

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Handling a PR Crisis With a Calm Public Voice

A crisis response is judged by the first hour, not the first week. Here is how to stay calm, say something true, and avoid making the story worse.

Aug 19, 2031·7 min read·GoScript Team / Editorial

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Announcing a Launch Without Adding to the Noise

A launch announcement competes with every other launch that day. Here is how to find the one detail that makes a reporter stop and read your news.

Aug 16, 2031·7 min read·GoScript Team / Editorial

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Building Press Relationships Before You Need Them

Press relationships are built long before your launch. Here is how to become a useful source so reporters call you when the story is theirs to write.

Aug 13, 2031·7 min read·GoScript Team / Editorial

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Media Outreach That Earns Coverage You Can Use

Media outreach works when you bring a reporter something they cannot get elsewhere. Here is how to build a list, time your ask, and measure what happened.

Aug 10, 2031·7 min read·GoScript Team / Editorial

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Pitching Journalists Without Wasting Their Time

A good pitch is short, specific, and written for one person. Here is how to pitch journalists so your email earns a reply instead of a delete.

Aug 7, 2031·7 min read·GoScript Team / Editorial

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One Page Press Releases That Reporters Finish

A one page press release respects the reader. Here is the structure that keeps a reporter reading all the way to the closing quote and the offer.

Aug 4, 2031·7 min read·GoScript Team / Editorial

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How to Build a Press Kit That Journalists Actually Use

A press kit earns its keep when a reporter can pull facts in two minutes. Here is what to include, what to cut, and how to keep it current online.

Aug 1, 2031·7 min read·GoScript Team / Editorial

End of the journal

press

Articles tagged press

When PR Is Worth the Money and When It Is Not

Tracking Media Coverage That Actually Matters

Interview Talking Points That Do Not Sound Rehearsed

Handling a PR Crisis With a Calm Public Voice

Announcing a Launch Without Adding to the Noise

Building Press Relationships Before You Need Them

Media Outreach That Earns Coverage You Can Use

Pitching Journalists Without Wasting Their Time

One Page Press Releases That Reporters Finish

How to Build a Press Kit That Journalists Actually Use